Pinkwashing (peenk+woshing)
-noun
1. a term used to describe the activities of companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease.

Therapeutic ways of dealing with issues indirectly instead of saying oops we are part of the problem; instead let's pretend we are part of the solution.

But of course, let's not do anything in a real life kind of way. If we are a chicken franchise, let's be supportive keep on selling those buckets of carcinogens with pink ribbons.